Let Your Customers Do The Talking

by Josef Katz on August 24, 2010

in Marketing

I am a big fan of word of mouth marketing.  I always gather (or give when requested) referrals from friends and family when I need a service or a product.  So it occurred to me why not let our customers do all the talking for us.  Last week we put together this video with one of our students.  She loved the StraighterLine program and wanted to tell the world about her experiences so we recorded her and put this up on YouTube / Facebook etc.  We did edit the recording to add some fades between her comments along with some music but her words are all original and unedited.

You can feel her passion and excitement about the online college courses.  Who would ever get so excited about college algebra…?  You just can’t make this stuff up.

When was the last time you let your customers tell your story?

What are you waiting for?

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