Leverage Social Media Marketing

Over the last few week’s I have been asked by friends and business associates to help them get set up in Social Media so they can market their business.  Helping people market their business is my “gig”.  So I took this opportunity to show them the basics.  During the process it occurred to me that […]

Marketing Blues at MocaBlue

As a marketer I am probably a difficult critic of other company’s marketing. This is especially true when it comes to a new businesses whose survival is partially dependent on marketing.  In my opinion a new business owner should focus their efforts on marketing their business. Well it seems that is not always the case…A […]

What Can You Sell With Direct Marketing?

Years ago on a job interview I was asked a questions about direct response marketing.  The question was What Can You Sell With Direct Marketing?  Being the “expert” in direct response marketing…I answered “pretty much anything” and then it hit me.  The agency had a bottled water client as well as other clients selling consumer […]