Marketing Tip – Monitor Your Brand Online

by Josef Katz on October 26, 2009

in Brand Monitoring

A lot has been written about why it is important to manage your brand and online reputation. Every business owner should monitor their brand online (personal or professional). One easy way to do this is to set up a Google alert. A Google alert will deliver an email to you with links to any content referencing the phrase(s) you set up.

Not sure how? It is easy. Learn how to set up a Google alert.

Google alerts are not going to completely cover everything about your brand online but it will be a great start to keep you updated if someone is talking about you.

Bonus Tip

When you set up your Google alert you might want to think of any other names you use or how people might spell or refer to your company. For example I have the following alerts set up:

  • “Josef Katz”
  • “Katz Direct Marketing”
  • “Marketing Maestro”
  • Etc

Second Bonus Tip

Set up an alert for each of your competitors to see what they are up to online.

Final Tip For Today

Monitor your partners, potential partners and suppliers to stay informed of what others are saying about them.

{ 1 trackback }

Marketing Tip - Reputation Management Part 2 | Marketing Maestro
October 27, 2009 at 5:25 pm

{ 2 comments… read them below or add one }

Alex Penn November 17, 2009 at 10:25 am

HI ,

We are a taxi company Hummingbird Cars in London. We provide Airport Transfer service from all london airports.
We have recently started our new business and we want our business to grow and make more revenue. Can anyone suggest which is the best form of marketing which we can use. What are also the best medium of advertising where we can do effective and cost control advertsing

Thank you

November 18, 2009 at 1:36 am

Thanks for the comment and question. In the US many car services use co-op mailings to send coupons to residents in the areas they service. I don’t know if you have any programs like this in the UK but if so it might be worth testing them to see if you get a lift in sales. Have you tired paid search marketing?

What have you tried to market your business? Did you try anything that has worked? If you can share some additional info I might be able to point you in the right direction.

Leave a Comment

Previous post:

Next post: