A lot has been written about why it is important to manage your brand and online reputation. Every business owner should monitor their brand online (personal or professional). One easy way to do this is to set up a Google alert. A Google alert will deliver an email to you with links to any content referencing the phrase(s) you set up.

Not sure how? It is easy. Learn how to set up a Google alert.

Google alerts are not going to completely cover everything about your brand online but it will be a great start to keep you updated if someone is talking about you.

Bonus Tip

When you set up your Google alert you might want to think of any other names you use or how people might spell or refer to your company. For example I have the following alerts set up:

• “Josef Katz”
• “Katz Direct Marketing”
• “Marketing Maestro”
• Etc

Second Bonus Tip

Set up an alert for each of your competitors to see what they are up to online.

Final Tip For Today

Monitor your partners, potential partners and suppliers to stay informed of what others are saying about them.