Monitor Your Brand Online Part 3

by Josef Katz on October 20, 2008

in Brand Monitoring

I have been “playing around” with Twitter (you can follow me if you would like) for almost a year and there always seems to be something new coming out for Twitter.  In addition to meeting some new folks and following some interesting people there are some definite business uses for the application.

Twitter search allows you to track what others are saying about you, your brand, your company, your competition or whatever you think is important or interesting to follow. You can set up an RSS feed for your search term(s).  This will allow you to always be updated with what’s going on without having to remember to go back to the site (this is similar to a google alert as discussed in our first Marketing Tip – Monitor Your Brand Online).

You don’t even have to have a Twitter account to set up the RSS feed.  Go ahead give it a try.

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Marketing Tip – Monitor Your Brand Online

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