The Marketing Process and What Not To Do

by Josef Katz on July 30, 2008

in Marketing

Everyone thinks they are a marketing expert (they probably are not) but everyone should not have a say in your marketing. Keep it simple and on point and you will see the return on your efforts.

For a great example of how a simple idea can go wrong very fast by having too many people providing creative direction without clear goals and objectives take a few minutes and watch this video.

How many people have a say in your marketing plans? Your creative? Your strategy?

Enjoy the video.

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