Don’t call me stupid
The other day someone referred to some of their clients as stupid. I couldn’t believe it . Would you insult them in person I asked? Do they pay your bills? Buy your product or service? Would you do business with a company that called you stupid? I was (and still am) very frustrated with the […]
Move the needle
If you are marketing a product or service I hope you are measuring the results. If not, you are missing the boat and you will never know if what you are doing is making a difference in your business. The goal of marketing should be to move the sales needle (or build up a database […]
The customer is always right
You always hear people say the customer is always right, but how often do companies stand by this policy? Stew Leonards gets it. They even carved this message into a large rock in front of their stores to make sure it was clear to their customers and employees. If you are responsible for marketing, sales […]
