No thinking required

by Josef Katz on July 17, 2007

in Direct Marketing,Marketing Strategy

Let’s face it.  People are lazy.  If given the choice between thinking through a problem and watching TV most people would opt for the TV.  There is nothing wrong with some down time and this is not a judgment about you or your customers, we are all lazy by nature.  Add to this how busy people are these days and you have a tough challenge if you want people to listen and act upon your marketing.

To create successful marketing you need to think about your target customer and one aspect is their mental state.  What is going to make them take action.  All good marketing has a call to action.  What do you want your customers to do?  Don’t make them guess. Your customers are not mind readers.  Tell them what they should do.  If you don’t they will likely do nothing at all or move on to the next task at hand.   If you tell them what you want them to do and make it easy for them to follow, a percentage of them will follow your directions.

Here are a couple of tips for you to think about when putting together your marketing messages:

  • Use active words
  • Repeat your directions/call to action
  • Make sure it is easy to follow the directions
  • Create a sense of urgency

Now get off that couch and let me know what you think.  (this is a call to action…)

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