Own the customer relationship
A while back I posed a question on the DMA’s Customer Relationship Council blog. I was trying to stir up a conversation on the topic to see if others believed as I do that everyone in an organization owns the customer relationship. Many people may believe this is the sole responsibility of marketing, sales, customer […]
Don’t ask
I get a lot of sales calls. It always amazes me when the sales person forgets all their manners and just talks over you, ignores your time constraints and then drops the ball on the follow-up. Just the other day a media sales rep had me on the phone (I couldn’t get a word in […]
No thinking required
Let’s face it. People are lazy. If given the choice between thinking through a problem and watching TV most people would opt for the TV. There is nothing wrong with some down time and this is not a judgment about you or your customers, we are all lazy by nature. Add to this how busy […]
