Direct Mail Gone Wild
As you know, I attended DMDays NY last week. I spent a good chunk of my career focused on direct marketing which is why it baffles me every time I go to a direct response conference and the ‘expert’ companies trying to sell their services don’t practice good direct marketing. It is the old story […]
Trade shows
Today I attended DMDaysNY. I think trade shows and industry conferences play an important role in any industry. These events are perfect places for educational, product launch, and networking opportunities. I would recommend you attend any event before exhibiting. If you can’t attend the event then talk to others who have attended to make sure […]
Don’t do this
During the last month I requested information online about two relatively high-ticket purchases. I provided my contact information and answered qualifying questions. And then neither company followed up to provide the information I asked for. Too bad, since one of the companies really had me interested. They promised me a free evaluation to help me […]
Client or Customer?
Do you have clients or customers? I had a meeting the other day during which we discussed the difference. It is interesting to take a step back from time to time and think about your customers and how you refer to them. You will probably care for and market to your customers differently based on […]
