Is it possible to measure the ROI of social media marketing activities?
The answer is ‘Yes’, ‘No’ and ‘Why’. Watch this video to get a better understanding of how using social media marketing can grow your business. This video should also give you a sense of the ROI of your marketing efforts when done correctly.
BTW- you don’t have to be a big corporation to start a social media marketing effort. In fact small businesses and entrepreneurs might have an advantage when using social media marketing.
If you are not already using social media marketing give it a try and let me know what you experience. I think once you get started using social media to market your business you will be hooked and glad you started.
Will you remember any of them in 2 weeks? Next month? Next Year?
Don’t get me wrong sending holiday cards is a nice thing to do and many would argue is a good business practice. I think if your going to spend the time and money on cards why not do something that stands out. Be Remarkable and do something different. How about sending a holiday card for a holiday you made up or a holiday not normally associated with sending cards? I bet you will stand out from the crowd.
I remember my grandfather once told my brother when he was first getting started in sales “send Thanksgiving cards to your clients and prospects”. He was a smart man. At the time my brother didn’t know what he was talking about.
Who sends Thanksgiving cards? Now every year he sends them out. Very few people that I know of send out cards but it makes perfect sense. Wish people well for the holidays, thank them for their business and stay front of mind and away from the crowd. Could you do better? Sure, don’t just sign your name to a generic card but personalize each note.
Do companies honestly believe I am going to do business with them if they send me a greeting card? Seems like a stretch especially if they just drop a bunch of generic cards with a random signature on the card. I am a big believer in relationship building and would much rather receive a personal note without a gimmicky or cliché picture. I know, I know, it is the holiday season and I should lighten up.
If you are going to send me a card make sure it is personalized and stands out otherwise save everyone the time.
I noticed that many first time marketers and people starting out in social media marketing often don’t understand effective linking. One benefit of being involved in social media is the ability to build links across the internet (on your blogs, profiles, comments etc) and create your own little web while leaving a trail of backlinks [...]
Over the last few week’s I have been asked by friends and business associates to help them get set up in Social Media so they can market their business. Helping people market their business is my “gig”. So I took this opportunity to show them the basics. During the process it occurred to me that [...]
As a marketer I am probably a difficult critic of other company’s marketing. This is especially true when it comes to a new businesses whose survival is partially dependent on marketing. In my opinion a new business owner should focus their efforts on marketing their business. Well it seems that is not always the case…A [...]
Years ago on a job interview I was asked a questions about direct response marketing. The question was What Can You Sell With Direct Marketing? Being the “expert” in direct response marketing…I answered “pretty much anything” and then it hit me. The agency had a bottled water client as well as other clients selling consumer [...]
In my last post Black Friday Marketing Tip I realized I didn’t address retailers who don’t have stores in malls or shopping centers. If you run a store which is not near a major retailer who is spending thousands on advertising you still have great promotional opportunities for Black Friday and maybe even more relevant [...]
I realize many retailers don’t want to participate in the Black Friday madness (opening up at 5AM or slashing prices on a few key items etc) but if you have a retail business and you are located near any retailers who are participating in the Black Friday promotion jump on the board and grab some [...]
I found this video while checking out my Twitter feed the other day. It is an interesting example of viral marketing, social media and cause related marketing all rolled up into one. Overall a great job by Lands End and Sears. The only downside of this effort is that I could not find a version [...]
Yes I am conducting a Free Webinar on Lead Generation. It is time for me to share all (or some of) the knowledge in my head…
The Title is – 5 Tactics To Create Student Leads That Convert
Here are all the details:
Wednesday, November 18, 2009 1:00 PM – 2:00 PM EST
A major mistake that many marketers [...]
get me wrong sending holiday cards is a nice thing to do and many would argue is a good business practice. I think if your going to spend the time and money on cards why not do something that stands out. 