May 4th, 2009
I guess my post last week (on Active Rain) Advice For Real Estate Agents, New Contest and Free Events didn’t get noticed…I know there are some Donald Trump Fans around who would like to get a free signed copy of Donald Trump’s newest book. So here are the details:
Mr Trump’s new book Think Like a Champion
is now in stores. In true Trump style Mr. Trump is challenging his readers to think like champions. To help get people in the right mindset the Trump University team created a new contest. Read all the details in Donald Trump’s post Champion Challenge From Donald J Trump. Winners will receive a signed first edition copy of the book. Since I have some connections…I was able to get a singed copy to give-a-way to readers. If you think you are a champion let me know in the comments below.
Double your chances of winning by Twittering about the book contest. Just be sure to use @trumpuniversity and #trumpbook in your twitter messages so we can keep track of the messages.
Let’s have some fun.
Tags: Donald Trump, Trump University
Posted in Book Marketing | No Comments »
March 26th, 2009
Trump University is going social!
Here are some terrific ways for you to connect with Trump University their members and fans and even Donald Trump.
The Trump University Blog
Now you know I had to mention Mr. Trump’s blog. Not only do you get to hear from Donald Trump himself. You also get to read posts from lots of highly respected wealth building, business and real estate experts. You can even join the conversation that takes place in the comments of every post.
Trump University Podcast
What’s a podcast? It’s like an Internet radio show. Listen to Trump University’s collection of podcast. Episodes cover everything from wealth building to real estate to business planning and personal growth.
Active Rain
We set up a Trump University group on Active Rain. Join in and share your posts in the Donald Trump Fan group.
Twitter
Twitter is all the rage. People are calling it the biggest thing since Google. So what’s Twitter? It’s a amazing live 24/7 conversation. Users jump in and out and talk about anything under the sun. The magic of Twitter is that you can follow almost anyone and anyone can follow your messages, called tweets. When people with the same interests all follow each other they become a powerful community. To get started, visit Trump University on Twitter. Also, try TweetDeck (http://www.tweetdeck.com) to follow the entire conversation live on your computer desktop.
Facebook
Last month we opened the Trump University Facebook Fan Page. Facebook is the largest community on the Internet where all sorts of people share ideas, talk about what their doing, and celebrate victories. If you’re not on Facebook you should be. And, of course, you should join the Trump University Fan Page.
What are your favorite Internet communities? Why?
Related posts:
Facebook Fan Pages Work
Twitting Around
Tags: Donald Trump, Trump University
Posted in Brand Monitoring, Networking, Social Media | 1 Comment »
February 11th, 2009
As a member of Facebook and a fan of a number of pages it seemed like a fun way to keep tabs on various companies and causes. After reading more about fan pages, understanding their place in the social media world and search marketing it was time to set Trump U up with a fan page.
Why create a fan page? Here are a few reasons:
- Google finds the pages (and in case that is not enough here are a few more reasons…)
- A fan page is a fun way to show your corporate personality.
- There is hype around Facebook for a reason. Lots and lots of people use the platform so it can’t hurt to be where all the action is taken place.
- It is a great way to create a two way communication channel with your clients and potential clients.
I created this page to support Trump University: Trump University Facebook Fans
If you have any feedback or thoughts please share them with a comment. It is fascinating to watch the page grow with almost zero marketing. If you have a business it is a fun way to interact with your clients, prospects and of course fans. In case you missed the memo… social media works!
Why become a fan?
Fans will be the first to know about special events, offers, opportunities to work with us and inside info we decide to “leak” etc. So check us out Trump University Fans on Facebook.
Tags: facebook fan pages, social media marketing
Posted in Social Media | No Comments »
February 5th, 2009
One of the first things I do most days is check on Trump University’s SEO standings. Two listings caught my attention that I had not seen on the first or second page results in the past. They were both Trump University book listings from Amazon for:
Trump University Entrepreneurship 101
Trump University Wealth Building 101
In the past we ran marketing programs to promote these books but it has been months since they were active. I guess there is a long tail on marketing efforts… We don’t make our money selling books but it is sure good to know that these pages are optimized for our brand name. I am going to do my best to make these pages more prominent in the search results. At least these pages are relevant to our brand and are not negative.
Short lesson for today. Check your brand in google regularly. If you see results that are relevant for your brand great. Do everything you can to push them up in the listings.
Not sure how to push up a listing and need help with SEO? Let me know and I will do my best to help you out.
Tags: SEO, Trump Books
Posted in Book Marketing, SEO | No Comments »
November 27th, 2008
Today I am spending some time catching up on blog reading and one by Seth Godin caught my eye. He posted a holiday shopping guide and one recommendation was not to buy from big brands or big stores. The reason he gives is that they don’t care about you, or the things you care about and that there are alternatives to every ‘big’ category. Toms Shoes is an alternative to the shoe category and they have an interesting mission. Watch this video for more info.
Interesting right? Great video too. I was moved to grab one of their banners and help spread the marketing message.
Shoes, who would have thought you should be thankful for shoes?
Is there anything in your marketing or corporate mission that is cause related?
Posted in Cause Related Marketing | No Comments »
November 18th, 2008
I have participated in a number of book launches over the years. Some efforts were for Trump U and others for a few different books to learn from some interesting authors and how they were planning to use social media and word of mouth marketing to promote their book.
Today we launched our marketing effort for our new book Commercial Real Estate 101. When we checked the Amazon ranking a week or two ago the book was ranked #335,105 overall. Not very high but the book was not available for shipping. Today is a different story thanks to our marketing efforts.
Our goal is to get the book to #1 overall but at a minimum to #1 in Business and Investing and the Real Estate categories.
So how we going to do this without spending any money on media?
There are two main efforts. The first is a very direct approach to our clients and customers offering them bonus material for helping us out. Feel free to check it out if Commercial Real Estate Investing is your thing.
The second is to try and maintain our rankings and sales volumes by utilizing PR, social media, and networking.
I will be Twittering sales rank info during the day and week to keep folks updated on our progress. Feel free to follow or join us and tag your postings #CRE101 so we can find you in our searches. I will share some results once the effort is completed.
Related Post
How To Get Rich Books
Tags: Commercial Real Estate, Donald Trump, Investing, Trump University
Posted in Book Marketing | 1 Comment »
October 20th, 2008
I have been “playing around” with Twitter (you can follow me if you would like) for almost a year and there always seems to be something new coming out for Twitter. In addition to meeting some new folks and following some interesting people there are some definite business uses for the application.
Twitter search allows you to track what others are saying about you, your brand, your company, your competition or whatever you think is important or interesting to follow. You can set up an RSS feed for your search term(s). This will allow you to always be updated with what’s going on without having to remember to go back to the site (this is similar to a google alert as discussed in our first Marketing Tip – Monitor Your Brand Online).
You don’t even have to have a Twitter account to set up the RSS feed. Go ahead give it a try.
Related Posts
Marketing Tip – Monitor Your Brand Online
Marketing Tip – Monitor Your Brand Online Part 2
5 Big Social Media Wins Last Week
Twitter Research
Posted in Brand Monitoring | No Comments »
July 31st, 2008
Every sales person I know wants more leads to work. Unfortunately, the number of leads is only half of the equation. The number to focus on is your closing rate. Of course, the quality of the leads is important and sales teams often use poor quality as an excuse to explain for their lack of sales. Most of the time these sales people are in the wrong job and don’t realize it. These folks just want to take orders and have the sales come to them. We use the term ’sales leads’ for a reason. A sales person needs to ‘lead’ the prospect to buy.
A friend of mine pointed out the movie/play Glen Gary Glen Ross and this one scene about “what it means to be a real estate salesman”. It was written by a playwright named David Mamet and hit Broadway in 1984 and won the Pulitzer Prize and a Tony. It starred Jack Lemon, Alan Arkin, Kevin Spacey, Ed Harris, Al Pacino, and a ton of others. This play was later turned into a film with this scene written specifically for Alec Baldwin. This scene is taught in acting schools across the country as an example of how to properly perform a monologue. Funny enough it is also used in a lot of sales training along with Hard Ball Selling techniques. Many companies are against this style of forced selling but it is still a great scene and makes you appreciate every lead you have. It has some vulgarity so if that makes you uncomfortable don’t watch. It’s pretty intense. If you haven’t seen it, enjoy.
What is your sales process?
Tags: closing sales, lead generation, sales
Posted in sales | No Comments »
July 30th, 2008
Everyone thinks they are a marketing expert (they probably are not) but everyone should not have a say in your marketing. Keep it simple and on point and you will see the return on your efforts.
For a great example of how a simple idea can go wrong very fast by having too many people providing creative direction without clear goals and objectives take a few minutes and watch this video.
How many people have a say in your marketing plans? Your creative? Your strategy?
Enjoy the video.
Tags: marketing goals, marketing process
Posted in Marketing | No Comments »
June 26th, 2008
At Trump University I conducted a number of book marketing efforts but today a book ad caught my eye. The title of the book How To Get Rich
by Felix Dennis (founder of Maxim magazine) just comes right out and says what the book is all about. The ad’s headline is You’ll Never Get Rich Working For Your Boss. Who wouldn’t stop and read that ad? Very direct and to the point and hits at the heart of the subject matter. This book like so many of the others in the wealth creation industry shares the author’s secrets on how he made his fortune.
Other then a good headline and title I wounder what else they have planned for their marketing effort. I wouldn’t mind seeing their marketing plan for this book to compare notes.
The question remains whether or not people will choose Felix Dennis’s book over a Trump book. What do you think?
Tags: Donald Trump, Felix Dennis, Get Rich Books, How To Get Rich, Trump University
Posted in Book Marketing | 2 Comments »